Iconic explorers pave the way.
Whether it's Starbucks, Patagonia, or SpaceX, they show us a way to the future as iconic explorer brands through their innovation.
Being an explorer means finding new ways forward, and as a result, any explorer brand has innovation at its core.
A good example of it is the American coffee brand Starbucks, which focuses on nurturing your spirit by giving you a relaxing coffee experience.
To do that, Starbucks innovates on everything from coffee taste and products, to production machines and company culture.
Over and over again, Starbucks pushes the limits for what can be done for people through the world of coffee.
In fact, it just rolled out a new strategy for what it calls its biggest reinvention ever in its effort to find new ways of serving you coffee.
It's not for nothing that it's one of the biggest brands in the world.