Don't prepare for survival. Prepare for creation.

Setting yourself up for creation through the right mindset, is much more cost-efficient than speculating in survival.

Don't prepare for survival. Prepare for creation.

It's a biological premise for us to do everything we can to survive. That's why we innovate. It helps us survive, because our innovations make life easier.

However, survival isn't always the best strategy for innovation, and the reason is simple.

The unexpected

When you prepare a survival strategy, you are essentially developing a recipe that cannot be altered. You are innovating a solution based on an expected scenario.

But how do you deal with the unexpected?

Let's say the worst case scenario you prepared for doesn't happen, or happens differently. Then what? Is your survival strategy agile enough to deal with that?

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